Change Makers

Workin' It

2011's Red Hot Entrepreneurs
photo by JOY JACOBS
Eva Price found her first career, in the television news business, rewarding but uninspiring. In 2006, the energetic media maven decided to make her long-held dream come true: She became a Broadway producer. Since co-founding Maximum Entertainment Productions, Price has brought numerous celebrity-fueled Broadway productions to theaters, including Kathy Griffin Wants a Tony, The Addams Family, The Merchant of Venice (starring Al Pacino), Jerry Seinfeld’s Colin Quinn LONG STORY SHORT, Carrie Fisher’s Wishful Drinking and A Life In The Theatre starring Patrick Stewart and T. R. Knight. Price enjoys a long list of off-Broadway credits too: The J.A.P Show: Jewish Princesses of Comedy, The Great American Trailer Park Musical, and comedian Judy Gold’s The Judy Show, as executive producer and operating partner. With the latter, Price quickly learned about the business of show business. “I’m in this for the right reasons and I love the community I work in,” Price says. “I treat everyone I work with, from the most important investor, to the most important director, to the prop girl to the intern exactly the same. I’m grateful and humbled that that they choose to spend their time working with me, and I never let them forget it.”
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