Workin' It

Earl Gray. Wasabi. Lychee Martini. When Natasha Case (left) and Freya Estreller decided to buy a truck to sell their distinctive ice cream sandwiches and cookies, they saw it as a nod to the Good Humor man— but he never had flavors like this. Launching their products at the Coachella Valley Music Festival in 2009, Case and Estreller returned to Los Angeles with a buzz and a foodie following. With flavor combinations named after architects (Case is a former Disney Imagineer and Estreller a former real estate developer), the duo now has a fleet of Coolhaus trucks in L.A., Austin and NYC, plus Whole Foods accounts and an L.A. storefront to open imminently. Keeping true to their original passion for local seasonal produce and gourmet products in edible wrappers, Coolhaus—a pun on the architect Rem Koolhaas—plans to expand internationally. “Dominate your niche, take risks and never stop challenging yourself to do more,” Case says. “Seeing the satisfaction and utter bliss an ice cream sandwich can bring to a person’s day—really, it’s unreal.”