Workin It (part 1)

photo by Victoria Werner
Michele Karlsberg
Owner, Michele Karlsberg Marketing and Management

If you’re devouring the latest LGBT novel or memoir, or looking for your next great read, chances are Michele Karlsberg had something to do with it. As the head of Michele Karlsberg Marketing and Management, Karlsberg draws on her experience as an author, publisher, consultant and publicist to carry out publicity/marketing campaigns for authors, organizations and film and theater professionals. “I truly believe that no one can sell their book better than the author,” Karlsberg said. “What a publicist can do is position you and the book in the most interesting way, and provide everything that the reporter/interviewer needs. I have spent twenty years building very strong media relationships and they trust in what I put on their desk as possible assignments. I am constantly researching new leads, educating myself and keeping my finger on the pulse of marketing/publicity. I approach publicity/marketing as a 24/7 job.” – KW

Free Life Campaign 10/27