Workin' It (Part 2)

photo by Tim Leyes
Maggie Cassella
Owner, A Sweet Little Production Company

Combine producing, writing, and hosting with a large amount of creativity and you get Maggie Cassella’s A Sweet Little Production Company (ASLPC). After 20 years of cutting her stand-up comedic chops and producing live theater shows, Maggie decided to “take the industry by the horns” and start her own company. ASLPC offers à la carte production services like shooting, editing, writing, and delivery of full video projects. ASLPC also provides branding, campaigns, pitch kits, technical writing, and script editing services. Cassella’s goal is “to keep it affordable while staying creatively HOT and fun.” In just over a year, Cassella has completed three projects, the most recent titled The Vent!, a thirty-minute, fast-romping social commentary show for TV that discusses a different topic each week. She also founded and produces the We’re Funny That Way comedy festival and foundation, the world’s original queer comedy festival, with proceeds donated to queer charities in cities and towns across Canada.

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