Rachael Sage

Workin' It (Part 2)

photo by Images by Kay
Misti D. Graham
President of MDG Marketing Group

As consumers, gays and lesbians tend to be brand-loyal, educated, and have more disposable income (at least some of us!) than the average American. So we’ve become a coveted consumer demographic. When a company wants to reach this market, they often turn to Misti D. Graham. President of MDG Marketing Group, Graham saw the power behind the $712 billion gay and lesbian consumer market segment, and founded a company whose mission is to “educate her clients on such topics as gay and lesbian buying power, economic influence, lifestyle interests and travel habits, in a way that reflects compassion, caring and consideration for their diversity.” Graham, a Phoenix-based out lesbian says, “we not only ‘talk the talk’ but we definitely ‘walk the walk’ when it comes to knowing the LGBT market and their habits, trends and choices.”

Anne Stott
Stop Drinking
Original LGBT Expo
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