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General Motors Takes Gay Commercial off the Web by Gizem Unsalan July 10, 2009 |
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General Motors ordered all videos created for their Chevrolet “Gay Day at the Movies” promotion to be taken off YouTube on Wednesday.
On June 28 Chevrolet held a “Gay Day at the Movies” promotional event in Los Angeles, where they also screened Transformers: Revenge of the Fallen for their gay customers. The amateur video, which is no longer available on the Internet, featured two “go go boys” washing a Chevy Camaro wearing nothing but yellow underwear with the word CAMARO on it. The boys were nicknamed Bumble Bee Boys, after a yellow Camaro named Bumblebee, which was a character on the recent Transformers movie.
According to an Advocate.com article, Travis Parman, who handles LGBT media relations for GM, said the video was not approved by all departments of the company. “Our LGBT outreach group did just some grassroots, viral, simple videos to promote the event itself,” Parman told Advocate.com, explaining that videos put on the Web without corporate approval sometimes get yanked because they’re unauthorized.
In this case, however, the executives at GM did not simply order the video taken down from the Web based on policy. “The video was not appropriate and not in good taste,” GM spokesman Dave Barthmuss said, adding that GM executives saw the video as a bad representation of the company.
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